Evaluation - Question Three

Question Three - What kind of media institution might distribute your media product and why?

We think that 'Vertigo Films' would distribute our film because Vertigo films often deal with serious issues and deeper subject matters that tend to disturb the audience. We are also an independant film, made in a very british style and the atmosphere of our piece is very in keeping with the  types of films that Vertigo produces. My group felt that the gritty nature of our piece would work well with Vertigo because it is very similar to films that Vertigo distribute such as 'The Sweeney' as it is very realistic and causes their audience to feel as if the events taking place could really happen somewhere close to them. We also felt that after researching the target audiences for most of the films from Vertigo that are targeted at a more mature male audience of around 18 - 30. The audience is more interested in our type of opening because its more of a serious type of film.

Another institution that we thought might distribute our media product could be 'Artificial Eye' as they also produce very independant films aimed at a more mature audience. The films from Artificial Eye such as 'Lore', 'What richard Did' and 'McCullin' are also come across as more deeper issue based films as they deal with more serious issues so the audience are much more knowledgeable and able to deal with the storylines that are more difficult to understand. The people who watch these films would also be more avid movie fans as they are much less advertised to the mainstream audience. Their targeted audience is normally males and females who prefer more independant and less well known films around the ages of 25 - 35. We thought that this was a relevant distributor but that Vertigo films would be more relevant because they are generally aimed at a younger audience and more at males too which is more relevant to our opening. We feel that our film is also aimed at a more mainstream audience than that of artificial eye because it will be more widely advertised to a larger audience to gain more interest.